Off-page SEO refers to all the actions taken outside of your own website to improve its rankings in search engine results. While on-page SEO deals with content and structure on your site, off-page SEO is about building your site’s authority, trust, and relevance in the wider web.
| Tactic | Description |
|---|---|
| Backlinks | Getting links from other websites to yours. High-quality, relevant backlinks are one of the strongest ranking factors. |
| Social media | Sharing content on platforms like LinkedIn, Facebook, Twitter, etc., to increase visibility and potential for backlinks. |
| Guest blogging | Writing articles for other sites that link back to your own. |
| Influencer outreach | Collaborating with influencers to promote your content or brand. |
| Brand mentions | Being talked about online—even without a direct link—can help with SEO. |
| Local SEO signals | Listings on directories like Google Business Profile, Yelp, and local citations. |
| Forum & community engagement | Participating in niche forums, Reddit, Quora, etc., with relevant value-adding content. |
Search engines like Google use off-page signals to determine:
It’s essentially about reputation building on the internet.