On-page SEO refers to the practice of optimizing individual web pages to improve their search engine rankings and attract more relevant traffic. It focuses on both the content and the HTML source code of a page, unlike off-page SEO which deals with external signals like backlinks.
Key Elements#
Title
- The clickable headline in search engine results.
- Should include the target keyword and be under 60 characters.
Description
- A brief summary of the page content (150–160 characters).
- Helps improve click-through rates even though it’s not a direct ranking factor.
Headings
- Help organize content and signal structure to search engines.
- Use only one H1 per page, typically as the main title.
URL Structure
- Clean, readable URLs with keywords (e.g., eaglum.com/services/team-augmentation).
Internal Linking
- Link to other relevant pages within your site to help with navigation and crawlability.
Image Optimization
- Use descriptive filenames, alt tags, and compress images for speed.
Mobile-Friendliness
- Ensure the page is responsive and loads well on mobile devices.
Page Speed
- Optimize loading times with compressed files, efficient code, and good hosting.
Schema Markup (Structured Data)
- Add metadata that helps search engines understand your content (e.g., business info, reviews).
In short, on-page SEO ensures that both search engines and users can understand, navigate, and trust your content.