Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid search traffic rather than direct traffic, referral traffic, social media traffic, or paid traffic.
SEO involves optimizing various aspects of a website, including content, technical aspects, and link popularity, to make it more appealing and relevant to search engines.
There are several types of SEO strategies, including on-page SEO (optimizing content and website structure), off-page SEO (building backlinks and online reputation), and technical SEO (optimizing website for search engine crawling and indexing).